Press
Press Releases
Best thing since the invention of the Big CarlTMBurger
offers juicy opportunity that customers can sink their teeth into!
5/24/10
"Tetherball’s experience in the fast food industry has been paramount in the successful deployment of our mobile loyalty program," said Beats. "Starting something new and unknown can be daunting; however, it has been reassuring to go through the process with Tetherball in our corner.
Research on Mobile Couponing to Shine Light on Industry5/20/10
The industry addressed by the current study is fast foods, which has heavily embraced mobile
couponing to reach customers on‐the‐go. While creating mobile coupons for a campaign, two
questions intrigue the marketer; one is whether a blanket "discount" approach is suitable for
promoting all types of products.
Location Based Guest Recognition Feature Newest Addition to Product Features Portfolio3/23/10
The location based guest recognition program utilizes multiple technology platforms including SMS
text messaging, Radio Frequency Identification (RFID), "Smart Posters", and Tetherball’s proprietary
intelligence engine, MobiquitousTM
Tetherball Serves Up Spicy Hot Mobile Loyalty Program Results for Qdoba Mexican Grill!!11/10/09
The results we’ve seen since launching our mobile rewards program in early July are greater than even our most optimistic projections,” said Brent Higgins, Director of Marketing for Aztec Partners LLC, one of the largest Qdoba franchisees in the nation.
Tetherball Teams with ViVOtech to Accelerate Mass Adoption of Mobile Loyalty Programs through Contactless Redemption11/03/09
This alliance bodes well for Tetherball, ViVOtech and the mobile marketing industry as a whole. Tetherball’s solution, combined with our mobile contactless technology for existing handsets, paves the way for brands to quickly and efficiently add mobile loyalty to their marketing mix,” said Mohammad Khan, President and Founder of ViVOtech Inc.
Think Mobile Marketing Results Can’t Be Measured? Think Again...09/22/09
Patent Pending Mobile Loyalty Reporting and Analytics Platform Closes the Loop in
Measuring Mobile Marketing Performance
Tetherball Springboards Mobile Loyalty Program for Qdoba 07/02/09
More than Twenty Percent Try Out Mobile Loyalty at First Public Debut.
First-of-its Kind Technology Platform Advances Dairy Queen®’s Mobile Rewards Program
to the Next Level06/02/09
“This groundbreaking technology platform, which has been in the making for more
than two years, will truly revolutionize the mobile marketing arena”
HotBox Pizza Partners with Tetherball to Invigorate Mobile Marketing Program 05/27/09
Members of the HotBox Pizza mobile loyalty program receive discounts and notifications
on their mobile phones that highlight menu items, special deals, and upcoming community
events in which HotBox Pizza will be involved.
Mobile Marketing Veteran Takes Top Role at Tetherball 04/28/09
"I am very excited to join a team that truly understands the mobile marketing space
and has client deployments up and running for national brands that are delivering
groundbreaking results”
Tetherball Launches Ground Breaking MMS & Redemption Pilot 02/23/09
Strategic Partnership with Dairy Queen and WEconectIt Closes the Loop Allowing Realtime
Redemption
Tetherball Launches Patent-Pending Mobiquitous™ Reporting Platform
10/14/08
In addition to real time web based reporting, Mobiquitous is extremely flexible
and supports both standard reporting, as well as fully customizable on-the-fly reporting
to deliver better visibility and analytics around specific program performance.
Press Coverage
At Close Range7/8/2010
What's amazing about loyalty and delivering rewards on mobile phones is that, if the offer is good enough, you’ve forced people to put stopping by your store on their list of things to do that day
Carl's Jr. Gets Up to 39% Redemption in New Mobile Rewards Program6/2/2010
The mobile program is not only rewarding loyal customers but also reaching a broad range of new customers because of the extensive number of people using cell phones.
Carl's Jr., Tetherball Introduce Mobile Rewards Program5/26/2010
"Tetherball's experience in the fast-food industry has been paramount in the successful deployment of our mobile loyalty program," Beats says. "Starting something new and unknown can be daunting; however, it has been reassuring to go through the process with Tetherball in our corner. Tetherball provides a full-service approach – not only supplying the mobile connectivity and managing the technical aspects of the program – but also assisting in the marketing and implementation.
Shoppers Check Out of Stores Via Cell Phone5/16/2010
At the Rochester, Ind., Dairy Queen, more than 350 customers can wave special stickers fixed to the backs of their cell phones at a scanner in the store, thereby banking loyalty points and qualifying for free cones and Blizzard sundaes. Customers have come back to the store more frequently as a result, helping sale rise more than 3 percent in the past year, says co-owner Dave Reasner. "It's something that's working," he says.
Create Text-Alert Programs that Connect with College Students: 4 Strategies 1/5/2010
When the team sends discount offers via text messaging, they see average redemption rates that are 15 to 20 percent higher in areas near colleges.
"Within ten minutes of sending that out, we basically doubled our volume at the store level at the given moment," Higgins says.
"Within ten minutes of sending that out, we basically doubled our volume at the store level at the given moment," Higgins says.
Mobile loyalty program keeps retailers tethered to customers 1/1/2010
To enroll a customer, a store employee merely passes the sticker across a contactless payments reader. The customer will immediately begin receiving messages (like coupons or details on sweepstakes) on her mobile device.
Blaze, Tetherball partner to let consumers buy via mobile12/28/09
Fast food franchises have been testing mobile loyalty rewards and advertising programs for a few years, now. But soon, that system could know a lot more about your eating habits through radio frequency identification tag stickers on your cell phone.
A radio frequency ID tag with those fries, please11/13/09
Fast food franchises have been testing mobile loyalty rewards and advertising programs for a few years, now. But soon, that system could know a lot more about your eating habits through radio frequency identification tag stickers on your cell phone.
McDonalds, Arby’s, Qdoba, Dairy Queen and Dunkin’ Donuts testing Tetherball’s mobile loyalty system11/12/09
The proof is in the numbers — redemption rates for our mobile loyalty program are averaging 16% and, incredibly, we've seen specific campaign redemption rates at our university locations as high as 40%! No matter how strong the offer, we've never seen these kinds of redemption rates with paper or online coupons.
Mobile Loyalty Provider Reports Success With Qdoba11/11/09
The results we're achieving with Qdoba offer further validation of what we've been saying all along: mobile loyalty works, it's the way our on-the-go society likes to communicate. And because mobile loyalty programs are permission based, users get to decide who they want to hear from and get offers from trusted sources only
Qdoba mobile loyalty program sees 16 percent redemption rate11/11/09
Clients such as Qdoba can access real-time analytics and reporting on program performance and redemption through Mobiquitous, Tetherball’s Web-based analytics platform.
Tetherball and ViVOtech Promote RFID Mobile Loyalty Programs11/06/09
One of the challenges of the old system that Tetherball was using was the need to install the kiosk/readers at the POS. Now through this partnership they've got access to an existing infrastructure.
Mobile Marketing Made Easy11/06/09
Offers are redeemed electronically using existing in‐store contactless
point-of-sale terminals or stand‐alone contactless kiosks provided by
Tetherball.
Tetherball, Vivotech partner on contactless mobile loyalty programs11/04/09
The concept is to close the loop by letting consumers redeem rewards and help retailers validate them in real time via a RFID-based mobile loyalty program that is simple and easy to use, with no downloading of apps necessary.
Vivotech teams up with Tetherball and with Zapa Technology to offer mobile loyalty solutions to retailers11/04/09
To date, 140,000 locations across the US have deployed more than 500,000 of Vivotech's contactless POS terminals. A further 50,000 terminals have also been installed overseas and the new collaborative alliance between the two companies means that these retailers can all now add Tetherball's loyalty solution without making any changes to their point-of-sale equipment.
Dairy Queen Adds RFID to Mobile Rewards Program10/01/09
This simple solution is text-message
based, works on any mobile phone,
eliminates fraud and allows clients to
measure the performance of their campaigns
with 100% pinpoint accuracy via
real-time validation and reporting
Tetherball launches new customer loyalty program software09/28/09
Mobiquitous 2.0 gives clients and brands the ability to make a direct one-to-one connection to their customer base and begin to market to them at a much more relevant and intimate way.
Tetherball Offers Real-Time Loyalty Reporting09/23/09
Mobiquitous 2.0 provides detailed reporting at virtually any level required by clients – whether at a specific campaign level, geographic level or even for a specific time of day.
Mobile loyalty gets hot metrics injection from Tetherball update09/22/09
Mobiquitous 2.0 platform, which adds a layer of comprehensive metrics and reporting
When it comes to mobile marketing think loyalty, not coupons09/04/09
In today's iPhone crazy market, taking the position that a sexy iPhone application is not the answer for mobile loyalty may not be very fashionable or trendy given all the hype.
Mobile coupons: ideal tool for consumer acquisition, retention07/10/09
One of the main challenges with mobile coupons is tracking redemption rates. However,
panelists made it clear that solutions are under way, including the RFID service
from Tetherball.
Qdoba Expands Loyalty Program with the Addition of a Mobile Option 07/09/09
Tetherball's fully customizable permission-based text messaging mobile marketing platform allows brands to intimately interact with customers through their mobile phones and allows loyal customers to benefit instantly from offers.
Qdoba adds mobile to loyalty efforts07/07/09
“With our new mobile loyalty program, activation is easier than ever; customers
just text on their mobile phones and can then start immediately enjoying great offers
from Qdoba”
Tetherball teams with Qdoba on mobile rewards program07/06/09
The Qdoba Mobile Rewards initiative launched at a recent Indianapolis-area market
festival--according to Qdoba, nearly 20 percent of festival attendees engaged the
program.
Taking coupons into digital era07/03/09
Carmel tech firm Tetherball tests RFID system that lets users get discounts with
cell phones
Qdoba spices up loyalty program with mobile rewards07/02/09
The restaurant chain tapped Tetherball, which specializes in mobile loyalty and rewards services, for the launch of Qdoba Mobile Rewards.
QSR Chain Qdoba Does Mobile Rewards with Tetherball07/02/09
Qdoba is the latest "quick service" restaurant to push into mobile.
RFID chips turn cell phones into coupons06/29/09
Operators using the tool say redemption is both trackable in real time and fraud-proof.
Dairy Queen Launches Mobile Loyalty Program06/10/09
If there were an “Evolution of Mobile Marketing” chart, Tetherball would want to
be known as the missing link.
Dairy Queen invests more in mobile marketing, with RFID customer loyalty scheme06/09/09
It’s often the case - brands who see how powerful mobile can be tend to come back
for more. Using RFID for loyalty schemes is a great implementation of that technology
as well. It’s a very simple service that RFID can handle very well.
Dairy Queen Pilots RFID-Based Mobile Marketing Platform06/08/09
Using the system, the restaurants can offer coupons to specific customers based
on past purchases, and track the success of their promotions.
Beyond Ice Cream And Hamburgers06/05/09
For the last two weeks, consumers walking into the Dairy Queen in Rochester, Indiana,
have been offered something beyond ice cream and hamburgers: A pile of identical
tiny RFID tags, each with peel-off adhesive strips, sitting right next to the waffle
cones.
Dairy Queen Serves Up Personal Discounts With RFID06/03/09
A Tetherball system allows the restaurant's customers to receive text-message coupons
and use a passive high-frequency tag to redeem them.
Tetherball Brings RFID to Mobile Couponing06/02/09
Mobile loyalty marketer Tetherball has just introduced something unique in the US
market: RFID-based mobile loyalty/couponing. There's some complexity here but the
system is very interesting.
Dairy Queen launches RFID-based mobile loyalty program06/02/09
The quick-serve restaurant giant tapped NFC specialist Vivotech Inc. and Tetherball's
new RFID-based mobile marketing platform to deliver targeted offers to mobile consumers.
Dairy Queen taps mobile tech for loyalty06/02/09
Dairy Queen has signed on to use a new radio frequency identification (RFID)-based
mobile loyalty platform from mobile marketing company Tetherball.
Hotbox Pizza debuts mobile loyalty program06/01/09
Indiana-based HotBox Pizza has found the second time the charm for its mobile loyalty
and rewards program. After only a month in test drive, the new program, which is
being powered by mobile services firm Tetherball, has already seen a 24% redemption
rate from the opt-in offer and a 10% redemption rate on the proceeding coupons.
HotBox Pizza runs mobile loyalty program05/28/09
In its second attempt at a mobile loyalty program, HotBox Pizza turned out better
results with the help of mobile marketing company Tetherball.
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