http://www.tetherball360.com Tetherball - News en-us http://www.tetherball360.com/rssnews.php?nid=Personalizing-your-SMS-text-mar Personalizing your SMS text marketing campaign May 17, 2012In the growing and ever-evolving world of mobile marketing, SMS text messaging continues to be the bellwether. And why not? SMS is easy and convenient for the consumer and provides the gr... Tetherball 2012-05-17 http://www.tetherball360.com/rssnews.php?nid=SMS-Mobile-Loyalty-Program-Yiel Challenge: Acquire loyalty program members. Solution: Launch a text-based, near-field communication mobile loyalty program. International Dairy Queen franchisee Dave Reasner wanted a blizzard of customers to join his loyalty program. He got his prec... Tetherball 2012-04-06 http://www.tetherball360.com/rssnews.php?nid=Tetherball-to-show-2nd-generati Claiming to be the first company in the USA to deploy an NFC- based mobile loyalty solution Tetherball will be demonstrating its second generation NFC-based mobile loyalty solutions platform- Tetherball Rewards, in Las Vegas next week [January 2012]. Th... Tetherball 2012-01-07 http://www.tetherball360.com/rssnews.php?nid=Tetherball-to-Unveil-2nd-Genera Tetherball to Unveil 2nd Generation NFC-Based Mobile Loyalty Platform at 2012 Consumer Electronics Show Cloud-Based Mobile Loyalty Platform Integrates NFC Technology with SMS for Mobile Users INDIANAPOLIS, IN January 6, 2012 - Tetherball, a leader in... Tetherball 2012-01-06 http://www.tetherball360.com/rssnews.php?nid=Story-Title-01-Goes-Here Ball State University has launched an initiative to boost the state's high-tech sector and create Hoosier jobs. Mobile Indiana is an education and networking effort focusing on the rapid growth of the mobile communications industry. Ball State Advertising... Tetherball 2011-09-06 http://www.tetherball360.com/rssnews.php?nid=Beyond-Ice-Cream-And-Hamburgers For the last two weeks, consumers walking into the Dairy Queen in Rochester, Indiana, have been offered something beyond ice cream and hamburgers: A pile of identical tiny RFID tags, each with peel-off adhesive strips, sitting right next to the waffle con... Tetherball 2011-06-05 http://www.tetherball360.com/rssnews.php?nid=Tetherballs-NFC-Technology-Powe Technology developed by Tetherball LLC was used during the recent Near Field Communications-based (NFC) scavenger hunt organized by automotive dealer Burd Ford to help participants use real-time communication. Tetherball created a solution that utilize... Tetherball 2011-06-01 http://www.tetherball360.com/rssnews.php?nid=Tetherball-Takes-Third-Place-in "The key in using MIFARE TM is not to simply create a flashy concept, but to pay attention and take full advantage of its wide range of unique and superior functionality and convenience for the end users to make a program stand out. Tetherball achieved th... Tetherball 2010-12-07 http://www.tetherball360.com/rssnews.php?nid=Carls-Jr-Gets-Up-to-39-Redempti Regional Carls Jr. stores in Oklahoma have engaged a mobile marketing provider to offer its customers coupons from their cell phones.The program has seen redemption rates of up to 39%. Tetherball, a provider of mobile loyalty and rewards services, and... Tetherball 2010-06-02 http://www.tetherball360.com/rssnews.php?nid=Carls-Jr-Tetherball-Introduce-M Tetherball, an industry leader in mobile loyalty and rewards solutions, and Star Chasers Oklahoma, today announced the launch of the mobile rewards program for Carls Jr. Oklahoma stores. The charbroiled burger chain has chosen Tetherballs mobile marketi... Tetherball 2010-05-26 http://www.tetherball360.com/rssnews.php?nid=Carls-Jr-Press-Release Carls Jr. Oklahoma Franchise and Tetherball Roll Out Mobile Rewards Program with Redemption Rates of up to 39 Percent! Best thing since the invention of the Big CarlTM Burger offers juicy opportunity that customers can sink their teeth into! INDIANAPOL... Tetherball 2010-05-24 http://www.tetherball360.com/rssnews.php?nid=Shoppers-Check-Out-of-Stores-Vi At the Rochester, Ind., Dairy Queen, more than 350 customers can wave special stickers fixed to the backs of their cell phones at a scanner in the store, thereby banking loyalty points and qualifying for free cones and Blizzard sundaes. Customers have com... Tetherball 2010-05-16 http://www.tetherball360.com/rssnews.php?nid=Blaze-Tetherball-Partner-to-Let Blaze Mobile and Tetherball have partnered to not only allow consumers to redeem mobile rewards and coupons, but also to let them pay for their purchases using their mobile phone. Loyalty members can receive offers from Tetherball on their mobile phone... Tetherball 2009-12-28 http://www.tetherball360.com/rssnews.php?nid=A-Radio-Frequency-ID-With-Those Fast food franchises have been testing mobile loyalty rewards and advertising programs for a few years, now. But soon, that system could know a lot more about your eating habits through radio frequency identification tag stickers on your cell phone. A ... Tetherball 2009-11-13 http://www.tetherball360.com/rssnews.php?nid=McDonalds-Arbys-Qdoba-Dairy-Que "The results we've seen since launching our mobile rewards program in early July are greater than even our most optimistic projections," says Brent Higgins of Aztec Partners, one of Qdoba Mexican Grill's largest franchisees. TETHERBALL: "Some of the bigg... Tetherball 2009-11-12 http://www.tetherball360.com/rssnews.php?nid=Mobile-Loyalty-Provider-Reports Tetherball, an industry provider in mobile loyalty and rewards solutions, is reporting program growth for clients like Qdoba Mexican Grill and others. The Mexican fast-casual franchise is using Tetherballs mobile loyalty solution to expand on their exist... Tetherball 2009-11-11 http://www.tetherball360.com/rssnews.php?nid=Qdoba-mobile-loyalty-program-se Qdoba Mexican Grills mobile loyalty program has seen an average redemption rate of 16 percent and it was able to increase membership. The Mexican quick-serve franchise is using Tetherballs mobile-loyalty services to expand its existing plastic-card-b... Tetherball 2009-11-11 http://www.tetherball360.com/rssnews.php?nid=Mobile-Marketing-Made-Easy Tetherball, an mobile loyalty and rewards solutions, announced it has teamed with ViVOtech, the provider of Near Field Communications (NFC) mobile phone payments, to offer RFID-based mobile-loyalty programs to existing users of ViVOtechs contactless read... Tetherball 2009-11-06 http://www.tetherball360.com/rssnews.php?nid=Tetherball-Vivotech-partner-on- Mobile loyalty and rewards service provider Tetherball has teamed with Vivotech to offer its recently introduced RFID-based mobile loyalty programs to existing users of Vivotechs contactless reader technology. The companies formed the collaborative al... Tetherball 2009-11-04 http://www.tetherball360.com/rssnews.php?nid=Vivotech-teams-up-with-Tetherba Vivotech is to offer Tetherball's sticker-based mobile loyalty programme to its installed base of retailers and is supplying Irish start up Zapa with contactless stickers and POS equipment. Vivotech has signed a collaborative alliance with Tetherball a... Tetherball 2009-11-04 http://www.tetherball360.com/rssnews.php?nid=Tetherball-Launches-new-custome Tetherball has updated its Mobiquitous technology to give marketers further analysis of their mobile loyalty programs and response to other mobile initiatives. Mobiquitous 2.0 is a Web-based reporting tool for mobile marketers that provides real-time d... Tetherball 2009-09-28 http://www.tetherball360.com/rssnews.php?nid=Mobile-loyalty-gets-hot-metrics Weve covered Tetherball a few times in the past, as theyve been doing interesting work intersecting the fields of mobile loyalty, coupons, SMS and NFC. Now the company has announced the release of the updated Mobiquitous 2.0 platform, which adds a layer... Tetherball 2009-09-22 http://www.tetherball360.com/rssnews.php?nid=Mobile-Coupons-Ideal-Tool-for-C NEW YORK -- Mobile coupons are proving to be the ideal customer acquisition and retention tool, according to a panel at Mobile Commerce Spotlight, co-hosted by Mobile Marketer and the DMA. While 2D bar codes still have a way to go to achieve mass adopt... Tetherball 2009-07-10 http://www.tetherball360.com/rssnews.php?nid=Qdoba-Expands-Loyalty-Program-w Qdoba, in conjunction with Tetherball, a provider of mobile loyalty and rewards solutions, announces the launch of Qdoba Mobile Rewards. The Mexican fast-casual franchise will use Tetherball's powerful mobile loyalty solution to expand on their existing l... Tetherball 2009-07-09 http://www.tetherball360.com/rssnews.php?nid=Qdoba-Adds-Mobile-to-Loyalty-Ef A group of 26 Qdoba stores, all owned by Aztec Partners LLC, is expanding its customer loyalty program into the mobile realm with a feature called Qdoba Mobile Rewards. The fast-casual Mexican chain teamed with mobile loyalty company Tetherball to crea... Tetherball 2009-07-07 http://www.tetherball360.com/rssnews.php?nid=Tetherball-Springboards-Mobile- Tetherball, an industry leader in mobile loyalty and rewards solutions, today announced the launch of Qdoba Mobile Rewards. The Mexican fast-casual franchise will use Tetherballs powerful mobile loyalty solution to expand on their existing loyalty progra... Tetherball 2009-07-07 http://www.tetherball360.com/rssnews.php?nid=Taking-Coupons-into-Digital-Era Taking coupons into digital era Carmel tech firm Tetherball tests RFID system that lets users get discounts with cell phones Somewhere out there, a pimply teen-ager is texting away on her phone and working up an appetite for a Brownie Batter Blizzard. ... Tetherball 2009-07-07 http://www.tetherball360.com/rssnews.php?nid=Qdoba-Spices-Up-Loyalty-Program Qdoba, a Mexican "fastand#8208;casual" quick-service restaurant franchise specializing in burritos, has added a mobile rewards program to its traditional loyalty card program. The restaurant chain tapped Tetherball, which specializes in mobile loyalty an... Tetherball 2009-07-02 http://www.tetherball360.com/rssnews.php?nid=QSR-Chain-Qdoba-Does-Mobile-Rew Qdoba is the latest "quick service" restaurant to push into mobile. Competitor Chipotle offers online and mobile ordering. Qdoba is using Tetherball for its mobile marketing and loyalty program. According to the press release out this morning: Teth... Tetherball 2009-07-02 http://www.tetherball360.com/rssnews.php?nid=Dairy-Queen-Tests-Mobile-Loyalt If there were an Evolution of Mobile Marketing chart, Tetherball would want to be known as the missing link. The Carmel, Ind.-based mobile marketing company launched a new radio frequency identification (RFID) loyalty platform on June 2, and client Dair... Tetherball 2009-06-10 http://www.tetherball360.com/rssnews.php?nid=Dairy-Queen-invests-more-in-mob Dairy Queen has been playing heavily with mobile solutions for its marketing needs. At the end of April it announced great results from an idle-screen campaign, and now theyve gone with an RFID loyalty rewards scheme. The new tech is the first implementa... Tetherball 2009-06-09 http://www.tetherball360.com/rssnews.php?nid=f4d03cc0d3c2f4ff7098b358264f0d86 June 3, 2009A Dairy Queen restaurant in the Indianapolis region is providing its customers with RFID-enabled loyalty stickers that attach to their phones, thus enabling them to redeem coupons sent to those handsets via text messages. If the system is suc... Tetherball 2009-06-03 http://www.tetherball360.com/rssnews.php?nid=Tetherball-Brings-RFID-to-Mobil Coupons, deals and offers are consistently regarded with more consumer interest and less "hostility" than other forms of mobile advertising. When you ask consumers in the abstract whether they're interested in ads on their phones they typically say "no" o... Tetherball 2009-06-02 http://www.tetherball360.com/rssnews.php?nid=Dairy-Queen-launches-RFIDbased- Dairy Queen is running a mobile rewards loyalty program using radio-frequency identification -- RFID tags -- to send coupons and offers to consumers' handsets. The quick-serve restaurant giant tapped NFC specialist Vivotech Inc. and Tetherball's new RF... Tetherball 2009-06-02 http://www.tetherball360.com/rssnews.php?nid=Dairy-Queen-taps-mobile-tech-fo Dairy Queen has signed on to use a new radio frequency identification (RFID)-based mobile loyalty platform from mobile marketing company Tetherball. The new Tetherball platform, released June 2, helps clients like Dairy Queen deliver permission-based m... Tetherball 2009-06-02 http://www.tetherball360.com/rssnews.php?nid=HotBox-Pizza-Debuts-Mobile-Loya0 Indiana-based HotBox Pizza has found the second time the charm for its mobile loyalty and rewards program. After only a month in test drive, the new program, which is being powered by mobile services firm Tetherball, has already seen a 24% redemption rate... Tetherball 2009-06-01 http://www.tetherball360.com/rssnews.php?nid=HotBox-Pizza-Runs-Mobile-Loyalt In its second attempt at a mobile loyalty program, HotBox Pizza turned out better results with the help of mobile marketing company Tetherball. Tetherball renovated the initial "BoxStar" mobile marketing campaign with hopes of yielding fresh interactio... Tetherball 2009-05-28