Case Studies

Customer Response

McDonalds Customer Response Case Study


McDonald's Snack Wrap Mac Campaign

McDonald's wanted to test the new product with a new media, and went to Tetherball to launch the ability to send messages to Houston Rockets Fans via text.

Download a PDF of the McDonald's Case Study


Springer Mountain Farms Customer Response Case Study

Springer Mountain Farms

Springer Mountain Farms kicked off another season as a sponsor of the Gwinnett Braves, a AAA minor league baseball team in Georgia. Looking to activate their sponsorship and create memorable brand interaction, Springer Mountain Farms teamed up with Tetherball to create a mobile contest that is a homerun with the fans.

Download a PDF of the Springer Mountain Farms Case Study

Florida Department of Health Customer Response Mobile Case Study

Florida Department of Health AIDS Awareness Campaign

Over the course of the program, thousands have used the service privately to get AIDS testing information they need.

Download a PDF of the Florida Department of Health Case Study



Membership

Qdoba Mobile Membership Case Study

Not Your Typical Mexican Restaurant Not Your Typical Solution

Qdoba Mobile Rewards has seen exponential growth through out the program. On average, each participating store has over 300 members, and as high as 750 members.

Download a PDF of the Qdoba Mobile Membership Case Study




Carl's Jr. Mobile Membership Case Study

Carl's Jr Oklahoma Mobile Rewards

Tetherball’s experience in the fast food industry has been paramount in the successful deployment of our mobile loyalty program. Starting something new and unknown can be daunting; however, it has been reassuring to go through the process with Tetherball in our corner.

Download a PDF of the Carl's Jr. Mobile Membership Case Study

Dairy Queen Mobile Membership Case Study

Dairy Queen® MMS Cool Coupons Campaign

The implementation of the MMS campaign allowed Dairy Queen to reduce confusion for both checkout employees and consumers by mirroring current coupon redemption practices that are tracked in the POS system.

Download a PDF of the Dairy Queen MMS Membership Case Study


Arby's Mobile Membership Case Study

I’m Thinking Arby’s™ Mobile Campaign

The promotion saw 1000 members in the first three weeks in four stores with a 78% redemption rate on the opt-in offer and a 15% redemption rate on the first offer sent out.

Download a PDF of the Arby's Mobile Membership Case Study



Rewards/Loyalty

Bud Light Mobile Rewards Case Study

Bud Light's World's Largest Pool Party

Tetherball engineered an innovative solution integrating its proprietary RFID tags, Smart Posters, and Mobiquitous™ platform to engage participants in scheduled and unscheduled activities, as well as track individual member engagement throughout the event.

Download a PDF of the Bud Light Case Mobile Rewards Study



Dairy Queen Mobile Rewards Case Study

Tracking and Measurability Problem Solved for Dairy Queen Rewards

Utilizing mobile marketing to its fullest, DQ expanded the program’s capabilities to include a full fledge loyalty program using mobile and Tetherball Tags™ to track and measure results.

Download a PDF of the Dairy Queen RFID Rewards Case Study


Burd Ford Mobile Rewards Case Study

Burd Ford “Cash Quest” NFC Scavenger Hunt

Tetherball provided an all-encompassing Near Field Communication, NFC, based solution tailored for Burd Ford. Participants received a “Cash Quest” Scavenger Hunt card, which contained an NFC chip and instructions to activate their account through text messaging.

Download a PDF of the Burd Ford Mobile Rewards Case Study

Tetherball

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