Measuring Beyond Response Rate
Tetherball has teamed up with mobile marketing research expert Dr. Sy Banerjee to
bring you the first of a series of whitepapers aimed to understand how information
sent over a mobile phone affects the memory, brand recognition and response of a
consumer. It provides key information about how consumers encode different types
of mobile marketing information and how it affects their recognition and future
purchase intentions of the brand.
Here's what you'll learn:
- What percent of the non-responders to a campaign report future purchases of the
brand?
- What types of information do they better remember?
- Do they remember information in some formats better than the others?
- What types of consumer segments exist when we look at their demographic profiles
and memory scores?
To download your copy of the white paper, simply complete the form below
Mobile Statistics
For the past 3 years, we’ve been developing solutions for McDonald’s, Dairy Queen,
and Qdoba who are seeing members visits increase by 50% in store traffic and
returns of up to 5:1.