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Tetherball to show 2nd generation NFC-based loyalty solution
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January 7th 2012 - Claiming to be the first company in the USA to deploy an NFC- based mobile loyalty solution – Tetherball will be demonstrating its second generation NFC-based mobile loyalty solutions platform- Tetherball Rewards, in Las Vegas next week [January 2012]. The Tetherball Rewards offering combines SMS/text messaging with NFC to deliver mobile marketing campaigns. Upon joining a campaign, consumers are given a Tetherball Tag which is a tiny NFC chip that is easily affixed to mobile phones making it compatible with virtually every mobile handset around. The tag uniquely identifies participants through Mobiquitous – Tetherball’s proprietary technology platform. The Mobiqitous reporting platform proviides brands with real-time information about their offers and enables them to track performance and react to consumers’ behaviour.Tetherball will be exhibiting at CES alongside NXP Semiconductors which has been instrumental in the development of the company’s stand-alone NFC reader.
“Our team has been working hard to develop this latest generation NFC-platform based upon the NXP ATOP integrated telematics module, which provides a seamless experience for brands looking to combine the digital and physical worlds,” commented AJ Bir, Tetherball’s CEO. The mobile-based loyalty and rewards programme allows brands and businesses to interact one-to-one with their most loyal consumers and reward them by providing incrementally more valuable rewards. The company claims its technology helps brands build a loyal following via one-to-one, real time interaction with location aware messages and offers. Tetherball clients are then able to send promotional announcements to their consumers via standard SMS/text messaging. Each time a member visits a location, they simply ‘check in’ at stand-alone NFC Reward Stations to get and redeem on-the- spot offers. Tetherball’s software enables brands to target specific audiences by identifying what their consumers respond to and then helps them deliver m-coupons and award loyalty and reward points upon secure check-ins. The company claims that by integrating traditional marketing methods – such as in-store advertising, with NFC, consumers are engaged to sign up for mobile loyalty rewards programs offering promotional discounts. This then enables companies to ‘tether’ their brand to consumers, target specific audiences by identifying what their consumers respond to, and deliver m-coupons and award loyalty/reward points. |
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Further Resources: http://www.gomonews.com/tehterball-to-show-2nd-generation-nfc-based-loyalty-solution/ |
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