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Tetherball to Unveil 2nd Generation NFC-Based Mobile Loyalty Platform at 2012 Consumer Electronics Show
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January 6th 2012 - Tetherball to Unveil 2nd Generation NFC-Based Mobile Loyalty
Platform at 2012 Consumer Electronics Show
Cloud-Based Mobile Loyalty Platform Integrates NFC Technology with SMS for Mobile Users INDIANAPOLIS, IN – January 6, 2012 - Tetherball, a leader in mobile loyalty and rewards solutions, announced today that it would be demonstrating its latest generation NFC-based mobile loyalty solutions platform, Tetherball Rewards, at the upcoming CES 2012 show in Las Vegas on January 10-13, 2012.  interaction with location aware messages and offers. “We’re delighted to unveil our new mobile loyalty NFC platform at the upcoming CES show with NXP Semiconductors, who has been instrumental in the development of our stand-alone NFC reader,” said AJ Bir, President and CEO of Tetherball LLC. “Our team has been working hard to develop this latest generation NFC-platform based upon the NXP ATOP integrated telematics module, which provides a seamless experience for brands looking to combine the digital and physical worlds. Our solution works on 99% of mobile phones and is simple for consumers to get messages and great offers from brands on-the-spot. Through our powerful Mobiquitous reporting platform, brands are able to get real time information about their offers that allows them to track performance and react to consumers’ behavior.” How it Works Tetherball’s unique 360 ̊ approach helps clients "tether" their brand to consumers, target specific audiences by identifying what their consumers respond to, and deliver m-coupons and award loyalty and reward points upon secure check-ins. Integrating traditional marketing methods such as in-store advertising, consumers are engaged to sign up for mobile loyalty rewards programs offering promotional discounts. Upon joining, consumers are given a Tetherball Tag, a tiny NFC chip that is easily affixed to their mobile phones, carried in their wallet, or hooked to their key chain, which uniquely identifies them through MobiquitousTM, Tetherball’s proprietary technology platform. Tetherball clients are then able to send promotional announcements to their consumers via standard text messaging. Each time a member visits a location, they simply “check in” at stand-alone NFC Reward Stations to get and redeem on-the- spot offers.  MobiquitousTM software tracks and reports member participation, reward and loyalty points, and redemption data – all used to analyze the results and success of the program. Mobiquitous provides clients with “real time visibility” so that they can adjust quickly and leverage the real time nature of mobile marketing. Where: 2012 International Consumer Electronics Show – Las Vegas Convention Center (Central Plaza, NXP Semiconductors Booth #CP8 When: January 10-13, 2012 Contact: To schedule an on-site demo or meet with Tetherball representatives, please call or email: Nikki DiFilippo @ 216.780-0472, ndifil@yahoo.com or Melodye Demastus @ 614.771.8810, mdemastus@columbus.rr.com About Tetherball Tetherball, an innovative Mobile Loyalty services provider, offers a different approach to digital relationship marketing by "tethering" brands to target audiences through their mobile devices. Tetherball programs increase revenue, improve profitability and drive customer loyalty through mobile coupons, mobile rewards programs, mobile sweepstakes and mobile notifications. Tetherball clients enjoy real time analytics and reporting on program performance and redemption through Mobiquitous 2.0TM, Tetherball's own patent-pending web-based intelligent analytics platform. Founded in 2007, Tetherball was the first company in the U.S. to deploy an NFC- based mobile loyalty solution. For more information, please visit www.tetherball360.com. Follow us on Facebook (facebook.com/Tetherball360) and Twitter (@tetherball_llc) Media Contacts: Nikki DiFilippo Melodye Demastus 216. 780.0472 614.579.9192 ndifil@yahoo.com mdemastus@columbus.rr.com |
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